"If someone wants to see a fabric in more detail rather than the image online, we can have a fabric sample mailed to your home," Crume adds.įor shoppers that are already familiar with their size and have experience wearing suits, they can order their preferred tuxedo look on the brand's site and have it shipped to their home. "They also have the option to turn the video on and see each other in pop-up screens." Experts can guide customers through all of the brand's options and advise on size, fit, style, fabric, lining, trims, buttons, and other details. "This is essentially a URL where the customer and the expert can both experience the website at the same time with the ability to both control browsing," Crume explains. "The layer we added this past year is the virtual shopping interface," Crume says, which is complimentary to all shoppers. to choose from suits, shirts, jackets, trousers, waistcoats, tuxedo shirts, tuxedo Jackets, tuxedo trousers, and tuxedo waistcoats to individualize their look. With an assortment of impeccably polished tuxedos and suits, customers have options: they can choose from pre-styled looks or create a one-of-a-kind tux by using a custom-made online interface. Suitsupply is a direct-to-consumer retailer that prides itself on its "experiential focus and radically personal service," Jeremy Crume, the GM for North America, tells Brides.
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"With limited capacity for in-person showroom appointments over the past six months, we moved quickly to make changes to our free Home Try-On program, and now it's even more accessible for our customers who prefer an at-home experience."
Customers book a time and have a dedicated consultation with a stylist to help them navigate the look-building process and get the perfect fit.īoth options suit a modern shopper with flexibility as the defining factor, according to Gierl. In addition to virtual services, The Black Tux has five showroom locations and 24 shop-in-shop locations within select Nordstrom stores across the US. Once a final decision has been made, The Black Tux ships orders to arrive 14 days prior to a customer's event date, leaving plenty of time for a free replacement if the sizing isn't perfect. "Customers keep their Home Try-On for three days and then send it back using a prepaid shipping label we provide," Gierl explains. Customers are encouraged to share photos of the fit with The Black Tux team and ask any questions about services before moving forward with an official order.
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"We'll send the suit or tuxedo of their choice, plus their selection of accessories, to try on in the comfort of their home, preview the quality of the fabrics, and compare colors in person," Gierl explains.
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The Black Tux offers a free Home Try-On program that allows customers to experience a trial run of the brand's service before their event. "Our proprietary Fit Algorithm is trained on more than a million data points to predict a person's optimal sizes in our garments." "Our core experience was designed to be completely virtual from day one," Matt Gierl, chief marketing officer, tells Brides. The Black Tux launched as an e-commerce brand with online shopping and virtual look-building at the business's crux.
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